Digital Marketing (Page 3)

Let’s say…

Earlier in the 90s, you wanted to promote your product – ‘house decor items’ specifically for all house decor bloggers and lifestyle bloggers.

You have a great collection that you are sure will woo the bloggers and certainly increase your sales.

As a traditional marketer, you will have your ads placed on TV, newspapers, paper ads, radio and billboards. You will certainly include all kinds of media that will reach the people, particularly bloggers everywhere, to promote your product. And back then, blogging was indeed a very peculiar and risky business. So, we are more than certain that you would have exercised your brains to the skin to get this business a reach.

You also reckoned a celebrity to recommend your beautiful products. These strategies will assist you to get revelation and sell more decor items. However, the problem is, you are promoting to also the ones not relevant to your product and it indeed will cost you a fortune.

Later, you then plan to promote in Lifestyle and Decor magazines and sponsor events and exhibition stalls because that’s where your target audience is. These strategies boost your objective by reaching your products to your perfect customer – Decors and Bloggers.

Now, let’s quickly move to 2016 & beyond…

Now that you hold a degree and a skill as a Digital Marketer, you settle to leverage digital marketing channels.

• You create Google Ads to reach people searching for decor items
• You purchase banner ads across diverse ad networks
• You send emailers announcing your new collection of decor to your followers
• You advertise those products on Social Media platforms – Facebook, Instagram, Twitter, Pinterest.
• You write blogs sharing points on how people can enhance their living spaces with your beautiful items
• You contact affiliates within your community to improve awareness and drive engagement to your website
• You optimize your product’s page for free organic traffic from Google
• You retarget all those with ads who visited your website earlier by adding some more items to all the already displayed products

What do you reckon with both the years?

That the digital marketing possibilities and options are endless… Especially today, the options are huge and so is the competition to genuinely engage your audience and attract them to invest in your product.

What is Digital Marketing, anyhow?

When put simply, Marketing is about rewarding the wants and needs of your target customer.  It’s how you analyse, experiment, advertise and tell compelling tales that will convey value. That value will have to result in tempting sales by selling your product to your consumers.

And then, comes the Digital Marketing…

Digital marketing – a part of marketing – is employed to advertise a brand or a product using multiple digital technologies.  The objective is to convince your target customers in taking an action, in this case, buying your product.

The energy of digital marketing is revolutionary.  You can reach billions of users within a few hours all with just a couple of clicks. That’s the real power accessible to everyone. And don’t forget the mighty Internet is the one powering digital experiences.

Although, there are off-digital technologies like electronic billboards, mobile apps, podcasts, digital TV, SMS etc, the on-digital i.e. the one with the Internet is dominating.

And the most exciting thing about digital marketing is…

Every year, new technologies are launched. Although a few fails, others have witnessed phenomenal success. Hence, they integrate with our digital marketing tactics and practices.

And for an e-commerce business especially, users are no longer interested in reading content with dedicated time. They just consume it when they are bustling with something else and most of the times, they are either working, purchasing something or watching a video. So, as marketers, all we have got is a short span window of opportunity to get your customers to see your product and influence them to buy.

For example…

The TV has been replaced with Netflix or YouTube…

Radio has been replaced with Spotify or Podcasts…

Billboards have been replaced starting with a 5.5”*5.5” display…

And lastly, newspapers have been replaced with Apps, Emails and Websites…

And here’s where Digital Marketing dominates the world.

The best and only way to contact your prospects and advertise your products is by putting to use the numerous digital marketing platforms.

9 Digital Marketing Platforms for eCommerce

Incorporating all these channels within the marketing strategy is what defines the success of digital marketing for eCommerce. You have to leverage all of them to achieve results.

Albeit, there will be new channels springing in the future, as per the present trends, it is mandatory that your business is in the top of all the platforms mentioned below for a successful eCommerce business.

• Search Engine Optimization (SEO)

Google search is the starting point for their shopping journey for almost 35% of customers. So, ensuring your eCommerce store is highly optimized for search engines is vital and both on-page and off-page SEO with a constant check on daily algorithms will be a hit.

Digital X Dubai can offer you the best SEO services.

• Content Marketing

What better way to describe the beauty of your product that enticing, yet crisp content? Your content should speak for you when you are not. Building valuable content is a gift to solve your selling challenges.

With Digital X in play, build awareness for your eCommerce store, nurture your prospects and thrill your audience with sales.

• Search Engine Marketing

Are you that impatient marketer who will believe in something only when you see results immediately? We have an option for you too.

Google Adwords. Play with your penchant for words and also pay for SEM and PPC [paid search] to advertise your products and see results. It’s the leading and effective paid channels every online retailer should concentrate on.

Contact Digital X for the best search engine marketing services in Dubai.

• Email Marketing

Email is immortal and one of the effective ways for retailers to increase their RoI.

Sending the right emails to the right customers with attractive designs and content in it is an art by itself that will do the talking for you. With the correct amount of information delivered in an email, the users will return by asking questions about your products and take it on from there to sell your product.

Also, emails are the best way to ring a bell in your consumer’s mind about their abandoned shopping cart.

Avail the triggered email services or schedule email campaigns or send off broadcasts with Digital X’s best email marketing services in Dubai.

• Social Media Marketing

Social media networks are consuming our day. Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest and what not.

With Digital X’s best social media marketing services, make social media essential to market your eCommerce business and reach it to millions of audience.

• Mobile Marketing

How many of you depend on the default browser present in your smartphone? Hardly a very few. It is no longer surprising that there are more than hundreds of socializing apps. And having a mobile strategy to reach the small screen is very challenging and requires the intervention of digital marketing experts initially to drive business.

Contact Digital X.

• Display Advertising

When was the last you saw an interesting banner ad and never took your eyes off until it was over? Internet users are now in the habit of simply ignoring the banners ads unless it conveys the most required message at that moment.

Plan your banner ads for your eCommerce business strategically and display it to the right audience with expert’s guidance from Digital X.

• Programmatic Marketing and Remarketing

Programmatic is the best way to target and retarget your customers and it is a blessing in all forms for eCommerce business. With new technologies and tactics springing every season, Digital X can help you win those customers aptly suited for your business.

Simply put, convert your window shoppers to consumers with Digital X.

• Affiliate Marketing

Have you made friends with websites yet? If not, we at Digital X can do that for you by contacting the best websites that you can make friends with and pay them incentives to promote your business and website in their ‘already super performing’ websites.

We will build for you an engaging affiliate network to promote your marketing campaigns online.

Final Thoughts

Traditional Marketing is not dead yet. But Digital Marketing is now the immortal unless there is a revolution to beat it.

Digital Transformation is the integration of digital technology for bespoke businesses to build a scalable process of innovation, growth and optimization.

As your Digital Transformation growth architects, we believe accelerating your business is our business. We are focused on providing value in everything we create – from digital strategies to facilitating your marketing success, combining data, technology and insights to steer your RoI. And in that process, we always reinvent ourselves.

Every company has its unique way to adopt innovation. Nevertheless, they all agree with one challenge in common – digital transformation sail is complicated, it involves possible risks, serious investment and only a real expert can help them initially. Digital X are your experts that you are looking for. We, at Digital X, provide Digital Transformation services in Dubai and we are fondly known as the Acceleration Partners. Our journey of Digital Transformation Services with heaps of clients across Dubai has helped their business grow what it is today and achieve great results that were once their dream.

Although it is difficult to give a one-fit-all description of digital transformation, we, at Digital X, know for sure it is a consolidation of all digital technologies into your areas of business. This integration is done to result in significant changes that will redefine how your business will operate and increase your RoI whilst delivering value to your customers.

Strategies to implement a Digital Transformation Strategy

Digitise Everything, literally!

With steadfast involvement in digital, we have identified that every business must have a sound strategy before embarking on any new digital project. Exhaustive research and pertinent roadmap will only help foresee likely risks, rationalize the transformation cost and guarantee prosperous results.

The 5 essential steps for an effective digital transformation strategy are listed below:

Define goals

TIP: Clearly establish your business or brands goals. Digital awareness, web traffic, inbound enquiries, leads, conversions, sales and more.

In today’s business world, companies go beyond just building a mobile app or having a dedicated IT department.

Gone are the days of upgrading just a single process or operation. With Digital Transformation Services, the company will be able to restructure the complete business, improve its competitive advantage and also build a new one.

As the first step, you must determine the objectives and scope of your digital transformation efforts. You should mitigate costs employing advanced data solutions and predictive methods, expand digital presence and reach millions of customers across various digital channels and finally optimize the complete business operations. Any which way, defining your goals and objectives will help you predict the results of your efforts and decide the further steps of your digital strategy.

Know your competition and the market

TIP: Peruse your market and understand what your competition is doing daily – The best way is to engage with the best digital agency that can help you deep dive and perform comprehensive market research.

This step is the most important keeping in mind the light of modern technology development and market potential. Companies and industries in large numbers succumb to disruptive businesses.

Fast-track industry changes and unforeseen competition moves contribute to this step of your strategy. It is mandatory for every business to meticulously observe and execute a complete market analysis before deciding any digital transformation effort.

Perform Customer Research

TIP: Detail your customer or buyer personas and then work on your growth plans with digital transformation strategy.

The objectives you establish at the foremost stage will pattern your roadmap of digital transformation. Nonetheless, your customers’ goals are prime. And so, you must scrutinize your target audience and ensure your efforts and investment align with your customer preferences and requirements.

You should also consider revising current experiences, examine digital channels that act as a bridge between your company and your audience, and most importantly, focus on customer feedback. These insights will indeed help you identify new digital customer experiences that will fit your and your customer’s goals.

Guage your current ranking

TIP: Analyze your digital infrastructure, examine your digital systems to know if they are up-to-date and future compliant, tools used for your process, possible integration and upgrade solutions.

With timely assessment, you will be able to pencil in your investment and efforts of your digital transformation journey. Eventually, that analysis will help you identify what updates are needed, what processes you can optimize or automate,  and what digital tools are no longer required.

In addition, you should find out that magic asset that can fetch humongous value in your digital transformation journey. Pragmatically, leveraging your data will create a huge impact on your business and no wonder, it has the potential to become a revenue source.

Strengthen your groundwork and talent strategy

TIP: CEO – should own your business’s digital transformation and should invest in sourcing a jackass team – either outsource or within the company – with 100% commitment to delivering measurable results.

The final important step in your digital transformation journey is to gauge and correct your infrastructure and team for the upcoming challenges.

A digitally competent leadership in the company with – Chief Executive Officer (CEO), Chief Information Officer (CIO), Chief Technology Officer (CTO), Chief Digital Officer (CDO), and other executive certified to supervise and ensure beneficial implementation of your digital strategy is mandatory.

And, you should reconsider the knowledge and skills in the company and work your employees to the transformation. In this context, you should contemplate training, upgrades, hiring new professionals on board or seeking agencies for help.

The Message:

Digital X is concentrating on helping the existing and new clients with enhancing their digital transformation in 2019 and beyond. With the main focus on lead generation and conversions, Digital X offers full stack digital products – Digital Marketing, Digital Strategy, Programmatic Consulting, Web Design and Development, Digital Platforms and apps, compelling Content Marketing Strategies and Campaigns.

Are you planning to join the e-commerce business revolution?

If yes, welcome to the ‘$4.8 Trillion Club’ because that is the estimated retail e-commerce sales for 2021, worldwide. Skyrocketing!!

If no, then you are missing on those big numbers and it’s time you cut yourself some slack from your mundane and start focusing on skyrockets.

Digital X has realized the big numbers and we are already on a spree in getting those big numbers recorded for our annual turnover. We offer holistic E-commerce services from devising strategy till delivering marvel.

Keep reading to find out more about Digital X E-commerce solutions trend analysis.

What’s the hype?

Drop Shipping model

This would be the most benefiting business model for e-commerce businesses that either have very less capital or no capital at all, to begin with. The process involves acting as an intermediary between the manufacturer or supplier and retailer or customer.

You will process the order and inform the manufacturer/supplier so the product can be shipped directly to the consumer without you handling the product, physically. Thanks to the internet.

With relatively very less risk and many advantages involved with this business,

• You will place an order only after the customer has paid
• You won’t need to spend money on your inventory
• You’ll bear very little overhead costs

Omnichannel Shopping

With 3.48 billion people on overall social media, the awareness for shopping has increased multiple times. People juggle between channels and social handles that help them in their shopping journey. 73% of customers use multiple channels for shopping.

To expand your business as an online trader, you need to mark your presence on all the channels that your shoppers may possibly use. From Amazon to eBay, Flipkart, store websites and what not. You have to break conventions from the normal brick and mortar and expand invariably big. Digital X can help you build websites that will be feasible for all E-commerce services.

Social Media Shopping

Like Amazon, Flipkart, and other platforms have engagement, there is relatively more engagement recorded on Social Media handles like Facebook, Instagram, Pinterest, YouTube etc. It has made the shopping experience so easy that there are “Buy” or “Shop Now” buttons available right in front of the product. The handles are now more than just advertising spaces.

Everyone has got cheesy fingers with shopping on Social media and it is highly necessary that you make your shopping experience for your customers as easy and pleasant as possible.

The shopping experience is as simple as showing the product’s

• Image
• A brief description
• The cost
• The direct link to purchase

How easy does this sound or look!

Spread across horizons

Owing to the wake of globalization and enhancement of technology and innovation, your E-Commerce shift must have an international approach. This international approach is to ensure your global accessibility and never fall short of options for global people. However, globalization doesn’t mean you should have a physical presence abroad. The easy way to manage here is to identify the right and trustworthy partners who you can depend on to create demands for your products abroad.

Personalize the E-commerce experience

If you haven’t tracked the history of your visitors and show them the wrong products, you are inviting troubles for you. Personalization in this world has become an essential If your website or your ads are not personalized, you are losing business.

Research shows that 33% of customers have ended their association with a business because of less or no personalization.

It is a sophisticated marketing strategy where you can dynamically display individualized products to the visitors based on their demographics, purchasing history, browsing behaviour and other relevant information. Digital X can introduce you to a number of such E-commerce services for personalization strategy.

And the best way is to how relevant products at the time of checkouts.

Mobile Shopping

By the end of 2019, it is expected that over 5 billion people will have a smartphone. And this is the sales revenue that you can generate.

With mobile being a ubiquitous device, people want to rely on the easy mobile experience for shopping. And this means  you should join the mobile shopping club by providing

• Building a mobile app: need not sound daunting with the number of technologies and options available. With a mobile app for your business, you can be certain that you already have 54% of consumers. So get your sleep app ready immediately.
• Push notifications to engage and re-engage: How many devices will give you this option. Be the first to announce sales and discounts so you can encourage your customers to shop on your app. And this is another way to re-engage customers that didn’t shop previously.
• Easy mobile-checkout: This is a very important step and you are prone to 26% of cart abandonment because of a lengthy or complicated checkout process.

Have you built your friendly mobile app yet?

Custom Goods Packing

How many times have you thought about this?

Your customers feel they are entitled to uncovering better packages for the purchase they have made. And many businesses have packaging as part of their feedback.

So, any e-commerce business that wants to outperform the brand should start custom packaging and make the rand recognizable. You can depend on third-party solutions as well and they will take care of bespoke packaging for every customer based on their purchase.

Seamless checkout and payment

After all the above checklists, you have now reached the final step and the most important step. However pleasant experience you have given your users hitherto will go for a toss when this step is wrong. Here is where you would either make a conversion or break.

Already the customer has gone through a lot of steps selecting and purchasing and has finally decided to buy. You have to ensure this last process is made as seamless and short as possible, so you end up making revenue.

Complex, multiple steps for payment will definitely leave your customer tired and abandon the purchase.  26% of cart abandonment because of a lengthy or complicated checkout process.

Final thoughts

The future is coherent and lucid. E-commerce is eternal and growing profusely. With a growing audience on social media, the rise of numerous technologies and infrastructure, awareness, the future of e-commerce is bright in 2019 and is said to get the brightest in the upcoming years. Arm yourself strong with the 8 trends mentioned above and elevate your e-commerce business.

Want to increase your sales and improve your RoI? – Digital X E-commerce Solutions in Dubai can help you achieve your dream for future sales.

What is Programmatic Advertising?

Alright, digest this fact: 80% of display marketing ‘digitally’ in the US was/is programmatic advertising.

It is a method to pre programmatically buying and optimising the digital campaigns as opposed to purchasing from publishers. Simply put, you use software to purchase digital advertising. It is the Machine Learning and Artificial Intelligence way to supersede human negotiations whilst purchasing digital spaces. Unlike traditional methods like requests for proposals, quotes, human negotiation, tenders, etc, programmatic advertising is a form of buying that uses machines and algorithms. The aim is to improve efficiency and transparency to the publisher and the advertiser.

The irony is, it has been in use for more than a decade although it is gaining much attention in recent times only. With programmatic ads in place, humans will have more time for optimizing and enhancing the efficiency of ads. It is the biggest display advertising buzz across paid media space.

Advent of Programmatic Advertising

In the previous days, salespeople will make agreements with publishers to display their ad for a specific time on the website regardless of the audiences that were to see the same banner. In 1995, the first central ad server was created that allowed salespeople to trade ads on numerous websites. Publishers outnumbered advertisers and this meant publishers simply had void space of available inventory.

Later…

The solution was building Ad networks – a platform to pool available ad space and make accessible to advertisers at a reduction price. However, the problem was targeting with this method.

Then came the Real-Time Bidding (RTB), which personified as one of the methods of programmatic advertising.

What is RTB?

RTB is buying and selling advertisements through a real-time bargain. The transaction is so quick and happens during the webpage loading time: 100 ms.

When the visitant enters a website, a request is forwarded to the ad-exchange with all possible information along with visitor’s data. This information will be run through the available advertisers for a live auction to match the visitor’s criteria.

Is RTB and Programmatic Advertising the same?

Real-Time Bidding forms a division of the programmatic advertising space.

It is a method of auctioning ad space on specific conditions as opposed to the blanket approach. Everybody won’t see the same ad. It will be made highly relevant based on the visitor’s search patterns.

In order to make the programmatic work efficiently, there are key components to be kept in mind.

Advertisers will use a Demand-Side Platform (DSP) that will be connected to a Data Management Platform (DMP) whilst the publishers will use Supply-Side Platform to dispense the available inventory covering one or many Ad-Exchanges.

What is an Ad Exchange?

An Ad Exchange is the meeting place of publishers and advertisers to come to a consensus to display their ads at a fixed price. It is the place where the actual buying and selling of advertisements and inventory take place.
It is the digital trading floor of a stock market.

The ad exchange is the median of programmatic space and is connected to advertiser’s Demand-Side Platform (DSP) and publisher’s Supply-Side Platform (SSP).

What is a Demand-Side Platform (DSP)?

A demand-side platform is a software that authorizes advertisers to automatically purchase ad placements.

The work-cycle of a DSP

Advertisers connect with a DSP, thus gaining an automatic connection with an Ad Exchange.

When a visitant looks in on a website connected to the ad exchange, it immediately receives an auction indication. The exchange then communicates with the DSP to check if any of the available advertisers have ads that might suit the requirement.

If yes, the DSP will signal to enter the real-time bidding auction and will also alert the other advertisers to compete.

Apparently, the highest winning bidder will get the placement to display his ad.

This is programmatic advertising for you on the advertiser’s side.

What is a Supply-Side Platform (DSP)?

An automated process of reaching out to advertisers to sell ad spaces and warding out the need for human interaction is a supply-side platform.

The work cycle of SSP

The SSP is connected to an ad exchange and it feeds information about the nature of inventory it has. The inventory will then be handed over to the apparent highest bidder through Real-Time Bidding.

Although DSP is allowed to buy programmatic ad space at a very lower price, SSP has a contradictory function – giving out ad space for the highest price possible.

SSPs has the potential to connect to numerous ad exchanges so the publisher’s exposure to potential buyers can be maximum.

Through an SSP, a publisher has the authority to control his inventory in an efficient way by fixing minimum prices and dictating specific buyers or channels.

Final Thoughts

The future is secure for programmatic advertising and is now the latest trend. For smaller brands, accessibility seems to be very easy after the rise of programmatic advertising.

At Digital X, we are masters in offering Programmatic Services and are known as the best Programmatic Advertising Agency in Dubai. We enlighten you on the best programmatic platform that you can set up for your campaign initiatives to drive value for your business.

The world is spinning swiftly and there are no signs of it stopping anytime in the future. And all thanks to the Internet for that. Without this invincible tool, the world would not be what it is today. And marketing wouldn’t stand a chance if not for the Internet.

It is important to always be in the know of new advancements as it would give the company the edge to blow away the competition. Digital X has curated a list of Digital Marketing Trends to look out for 2019. And we are compliant with all the Digital Marketing Services that we offer because we have a penchant for Digital Marketing Services.

1. Content is the Superstar

There is no ruling out Content anytime. It forms the foundation for all Digital Marketing techniques to date. Using bespoke content for your audience will drive the passion to buy your products and avail your services. Because no better pen to empathize about the product than the product owner himself. You need to study your audience and craft what will interest them. Vernacular content will be a huge hit soon substantiating its high performance already.

2. Chatbots usage will Multiply

Chatbots are the new virtual ‘concierge’ handling and fulfilling your customer’s needs. They interact with humans naturally that it is difficult to identify its programmed. They promote personalized, focused interactions without prying too heavy from human resources. In continuation of its significant growth in 2018, it is very likely to continue in 2019.

3. Email is Evergreen

Email continues to be on the top for increasing RoI, with almost 90% of the population using it daily. Emails and marketing have remained to be a deadly combination for automation and personalization. Email is the last “trigger” to compel action and make the customers buy your product. Oh, it all depends on your strategy.

4. Voice Search

The advent of using virtual assistants like Siri on iPhones or Cortana in Windows have revolutionized the voice search. It is one of the biggest and most rapidly progressing Digital Marketing trend today.

It has shaped the e-commerce industry by far and will continue to leave a footprint on the remaining industries too. Research says that by early 2021, voice search will increase the revenue of digital commerce by 30% if the businesses redesign their websites to support voice search.

5. Instagram Marketing

The video and image-rich social media platform are optimized efficiently for people to share videos and photos, from the past and real-time. It is now the ubiquitous computing device and is rapidly growing on subscriptions daily.
Instagram has already crossed one billion and it will continue to grow bigger. For business and people under 30 mostly, Instagram has a lot to offer.

6. The Supreme Video Marketing

73% of all Americans are active on YouTube. Whilst YouTube may be the first go-to for videos, you don’t have to stop yourself from putting videos on Facebook and Instagram.

Video digital marketing has a lot to offer to the world’s hardest buyers but when strategized and planned with the right resources, there is no force that can stop you from selling your product. With video, you can curate all incredibly accurate and useful user metrics of digital media to communicate your brand’s personality and information. The longer you cling to video production, the higher the gains you can make.

7. Next generation ‘SEO’

With Google’s Page Speed update in 2018, the search algorithms are more updated and have kept the digital marketers literally on their toes. There is a huge change in the search trends and mobile phones have dominated the usage of getting online. To remain on the foremost position on search engines, the businesses must create web pages with the audience in mind, give extra care for user experience, amalgamate various media types in each page, apply white hat backlisting strategies, optimise every single page for load speed, use a sitemap and schema markup, concentrate on video development, build valuable and informative content, and finally optimize for local search. These tactics will continue to trend in 2019 and beyond.

Final Thoughts:

Whether you are left behind or you are preparing your business for transforming digital marketing trends, one thing is certain: Businesses cannot afford to cease building and implementing new opportunities for marketing.

To stay on the top ‘digitally’ in 2019, you’ll need to harness the tools that have control over your marketing engine. Whether it is AI or Google’s best algorithm or new personalization tools, ensure to update yourselves with marketing innovations that matter to your business.

You are overwhelmed with your recipient’s list and you have a new thing to announce. You read, you get a lot of ‘aha’ moments in your minds, try to mind map your ideas and finally arrive at one final ‘fine’ idea. After all the improvements with best practices, boom goes the email.

After a day, you figure that you had put in a lot of efforts to your first email campaign only to realize that people are not listening. So what do you do now?

Before you get into the best practices, understand

How email marketing can help your brand?

Email marketing, when done well, possesses the highest ROI of all marketing means. Thoughtful email marketing will contribute towards your brand’s success and the best Email Marketing Services will build you a genuine subscribers list. Although it takes time, it will be worth it when you see minimal unsubscription rates relatively. When you focus towards instant gratification, you will often end up costing your time and reputation in the long haul.

Digital X offers the best Email Marketing Services with Jet X. Being a top provider of Email Marketing Services in Dubai, Jet X exactly has been designed with the fundamentals right to make email marketing easy for you.

Here’s a list of best Email Marketing practices that you need to stick to before sending those mighty emails.

Do not buy email lists

When it comes to email marketing, strictly no shortcuts. It will be easy to pay for the lists and boast that your recipient list looks huge. However, it would only ruin your reputation and won’t add any value to it.

It is always recommended to invest your time knowing the audience and delivering the content that they would love to read. This way, you invest in your credibility and trust. To build your email lists, promote email sign-ups on your website, blog, popups, social media pages and even on landing pages. It’s highly important that you communicate the right message with your audience whilst getting their email addresses. Legible building increases the whitelisting count and decreases the spam count.

Write unique subject lines and valuable content

Your subject line helps your customer decide if that email needs to be opened. The subject line between 40 – 60 characters with an intriguing message or question are likely to have a higher open rate. So intrigue the readers, add some thought-provoking and compelling mojo to the email just like your brand.

Ask your customers for frequency

It’s very important that you communicate about your email frequency with the audience during signup. This is a clear confirmation that they are expecting your emails. This said, you neither get to bombard nor leave alone their inboxes. Choose your marketing tool, wisely. Whilst there is no golden number to how many emails are correct, you can still work on your engagement metrics strategy that will leave you to decide how your audiences like to be contacted. The best way is to allow themselves to answer that question.

Eg: How often would you want to know about your brand?

• Every New arrival
• 2-3 emails a week
• All the Discounts, Year-end sales and festive offers

Define your Call-To-Action with a purpose

Like Subject line, like CTA. Now, you know your subscribers, the frequency in which they would like to receive your emails, the subject line that would persuade them to open the email. The next goal is to get these subscribers to add value to your business, simply, by clicking your CTAs. There is no point of sending emails when there is no good reason to act on your email. Compelling CTA adds to 28% of conversion rates and it directly contributes to your sales successes.

Optimize your CTA by writing an inspiring, actionable and compelling text. Research some keywords for your business, the offers you give, and the type of audience. Following these steps may help:

• Design the email’s content based on the CTA
• Make it more apparent
• Unclutter the space around CTA
• Include only 1 or max 2 CTAs

Offer valuable information

This depends on the industry and what you want your customers to understand your brand. From a free white paper download of case studies to a trial product, fully understand if this will add value to your customer. Tagging a sense of urgency to your content by offering a designated number, increases the chances of high sales.

Remember, with email marketing comes the high risk of being perceived as spam when you use ‘spray and pray’ technique.

Surprise your loyal customers with bespoke offers

With the best email marketing tool, you can definitely sort out your loyal customers. It is the best technique to keep them happy by offering personalized discounts or something in their favour from your brand. This will help them build trust in you and will motivate them to check for your brand updates frequently. In a way, you are getting your brand ambassadors right.

Possess a dedicated IP Address

Email delivery depends on your IP reputation. Period. When you have a high email engagement, around 100,000 emails per week, you are your influencer and you need to manage your reputation with a dedicated IP. You cannot afford to use shared IP addresses as it will cost your brand’s reputation. Email service providers generally screen the status of dedicated IPs to make certain that they have high deliverability score.

Unveil your location

Regardless of having your business in different countries, ensure that you are docile with every country’s email legislation before sending the emails.